Over the past 3 months, Moduware has been working closely with third year Marketing Students at RMIT University in Melbourne’s CBD campus. Their subject ‘sales strategy and skills’ focused on the IoT and technology marketing environment, with the central theme of the subject revolving around Moduware’s phone case and battery pack devices.

Over the past 3 months, Moduware has been working closely with third year Marketing Students at RMIT University in Melbourne’s CBD campus. Their subject ‘sales strategy and skills’ focused on the IoT and technology marketing environment, with the central theme of the subject revolving around Moduware’s phone case and battery pack devices.

Helping to widen student’s knowledge of the IoT space from a marketing standpoint, we developed an assignment that analysed the strategic decision making process a company goes through when choosing a target audience for their product. Students were given the opportunity to bring forward their creative ideas in a very realistic and pragmatic way that could be applied to an actual marketing plan.

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An exerpt from a presentation on a potential target market for Moduware.

Our staff workshopped with the students every week during their tutorials looking at production economics, sales strategy, Pitching skills and potential future products. This prepared the students for a “Shark Tank” style presentation in front of Moduware’s head of Marketing, head of Communications and EIR at the Telstra accelerator Muru-D. Simulating a venture capitalist meeting, each group presented intuitive ideas from a variety of fields including Real estate, construction, travel and Medical use cases.   

 

“It was great to see students interested and engaged in the business side of IoT and realising the impact that marketing and business solutions can and will have on the IT industry.” Marc Van Hoof, Telstra.

We thoroughly enjoyed our business partnership with RMIT and their students and hope to continue this relationship into the future.